• Corona Sunbrew x Love Island Beyond The Villa

    Corona Sunbrew partnered with NBCUniversal to create a playful, social-first custom content campaign featuring Love Island USA Season 6 fan favorites Hannah Fields and Clarke Carraway. Designed for Instagram and TikTok, the campaign delivered engaging cutdowns and social assets that extended audience engagement beyond the show. My role included client communications, feedback implementation, timeline and talent management, coordination with our production partner Merge, legal oversight, and final delivery across all assets.

    Enter Beyond the Villa here

  • TwinSpires x The Kentucky Derby 2026

    TwinSpires, a long-standing client of NBCUniversal, partnered with us to create a high-energy, comedic commercial campaign timed to the 2026 Kentucky Derby, resulting in six deliverables designed for both live broadcast and evergreen use. One of the most unique aspects of the production was coordinating a live horse on set, which required additional oversight and compliance with animal acting regulations. My role included client communications, production logistics, legal and standards vetting, versioning oversight, and final delivery coordination across Peacock, USA, and NBC Sports.

    Saddle Up here

  • Veloz x Today.com 2026

    VELOZ partnered with TODAY to create a branded content campaign showcasing how electric vehicles fit into everyday life through authentic storytelling. My role included client comms, production logistics, legal and standards coordination, stakeholder feedback, and final delivery to Today.com

    Take a ride HERE

  • Black Bear Pictures' Spa Weeekend x RHOC

    In this fun-filled parody, two OG real housewives sit down to watch “The Real Housewives of Spa Weekend” a Real Housewives-inspired intro starring the ladies of Spa Weekend. This content was intended to drive ticket sales to the movie!

    Enter the SPA HERE

  • The Art of A Thespian

    The Art of a Thespian is a short film coming out of my brother’s production company: E11even Labs. As a supportive older sister and lover of all types of media, I was the sole Unit Production Manager of this film. I had a hand in casting, location management, shoot logistics, edit and delivery. Some of my daily tasks were creating call sheets, creating contracts and ensuring the creative’s vision came to life. This is one of my most proudest passion projects outside of work that I’ve truly been grateful to work on. It went on to be the official selection of the NY Indie Short Fest and the Green Athens film festival. 

    Watch TOAT here

  • TRESemme x BravoCon with Ariana Madix

    TRESemmé, one of Unilever’s flagship brands, partnered with Vanderpump Rules and Love Island USA host Ariana Madix for a social-first campaign filmed onsite at BravoCon. The campaign included a hero video posted to Ariana’s Instagram, along with two additional social assets featured across BravoCon’s owned and operated channels. I managed the shoot, edit process, and final delivery of all assets, ensuring seamless execution across talent, production, and social teams.

    Watch the Magic

  • Wayfair x BravoCon | House of Housewives

    Wayfair partnered with Bravo at BravoCon to launch the “House of Housewives” activation, an immersive campaign inspired by fan-favorite Real Housewives talent. My role included overseeing post-production, balancing internal creative direction alongside client feedback, and delivering final social assets for each participating Housewife to publish across their personal channels.

    See the article here

Who is Nia?

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Who is Nia? *

Hi, I’m Nia Jones, a Project Specialist with a focus on strategy, entertainment, and creative production.

Over the past four years at NBCUniversal, I’ve led and supported the development of branded content and campaign deliverables from concept through final delivery. I excel in balancing creative vision with tight timelines, client needs, and operational execution.

My name, Nia, meaning “purpose” in Swahili has always guided how I approach my work. I’m driven to create projects that are not only effective, but intentional, collaborative, and purposeful.

I thrive in fast-paced environments where I can bring structure to complexity, communicate clearly across teams, and ensure that great ideas make it across the finish line.

This portfolio highlights a curated selection of my work across project management and creative production, showcasing both the outcomes and the thinking behind them.

Frequently Asked Questions

  • My name, meaning “purpose,” has always driven me to seek meaningful work in both my personal and professional life. I’m naturally drawn to the balance of strategy and creativity in marketing, an intersection that continues to inspire both me and the clients I work with.

  • As a Haitian black woman, I’ve developed the ability to connect and collaborate with a wide range of people and different perspectives. I can stay focused and deliver on the work while also building meaningful relationships with both clients and colleagues. My sense of humor, charm, and positive energy are qualities I take pride in.

  • I’m from Marlboro, New Jersey, where I grew up in a close-knit family with my parents and two younger siblings. My family has been a constant source of motivation and has played a significant role in shaping my drive to succeed.

  • Collaborative, honest, and straightforward, I’m always ready to bring thoughtful solutions and creative ideas to the table. I pride myself on being a strong communicator and an active listener.

    You can also expect a lot of humor and a chilled energy even in stressful times. I have excellent time management and project management skills, ensuring work is delivered efficiently and at a high standard regardless of high-stress situations.

  • I’m currently pursuing my MBA at NYU Stern School of business with a specialized focus in Strategy, Brand Management and Entertainment, Media and Technology.

  • Feel free to message me on Linkedin or kindly fill out the Contact form on this website.